Best AI visibility tools for Indian brands

What this page ranks on, before the list

A ranking without a stated basis is an opinion wearing a number. So here is the basis, and if you disagree with it you should discard the order below rather than trust it.

• Whether it measures Indian languages as separate questions. Ask the same buying question in English and in Hinglish and the AI often names different brands, so a translated question measures the wrong thing.
• Whether it can measure from a city inside India rather than the country default. AI answers to "best X near me" differ between Indian metros, and a national average hides that.
• Whether it bills in rupees. A practical matter rather than a differentiator, but it decides whether finance signs off.
• Cost per tracked buyer question, which is the real unit of price. A cheap plan tracking 15 questions can cost more per question than a dearer one tracking 100.
• Deliberately NOT ranked on: number of countries. Several tools here cover far more than AnswerTrace, and if you sell in twenty markets that should outweigh everything above. See the last section.

The short answer

AnswerTrace, if India is where your buyers are. It measures 12 languages, 10 of them Indian, each asked as its own question rather than a translation, and it can measure from 42 named Indian cities rather than a country default. It bills in rupees and costs about 56% less per tracked question than the comparable international plan, Otterly.AI Standard.

AITLAS by Shiprocket, if you already sell through Shiprocket, or if you want a managed programme rather than a tool. It is the only other product here that bills in rupees, and the only one selling a managed service at a published rupee price.

ZipTie.dev, if you want flat, simple pricing and three engines is enough. $69 a month buys 500 checks, each covering Google AI Overviews, ChatGPT and Perplexity, and it names India in its country list in writing. It does not cover Claude at all, and every plan carries one seat.

Otterly.AI, if you sell in many countries at once. It covers 50+ against AnswerTrace's 8, and puts four engines on its cheapest plan. Its pricing page states no Indian language support, which is the trade you are making.

SE Ranking, if you want AI visibility inside a full SEO platform. Its base plan already tracks 100 prompts a day, the largest entry allowance here.

Scrunch, if you need prompt volume above everything and can spend $250 a month at entry.

Side by side

The same tools in one view. Every figure is read from that vendor's own pricing page on the date given in its entry below, and the last column is derived rather than quoted: engines multiplied by tracked questions, divided by the monthly price in rupees.

1. AnswerTrace

Ours, listed first here because the first two criteria above are where it leads, and stated plainly rather than buried: no other tool on this page publishes Indian language measurement or city-level measurement inside India at all. It is not first on price per tracked question; AITLAS Starter and ZipTie Basic both buy more measurement per rupee.

• Free is ₹0 with a real scan on ChatGPT and no credit card. Starter is ₹1,499 a month for 25 buyer questions per scan, Growth ₹5,999 for 75, Pro ₹19,999 for 150. Prices exclude 18% GST, which GST-registered businesses claim back.
• ChatGPT on every plan including free, Google's AI Overview from Starter, Claude from Growth, Perplexity from Pro. It does not carry Microsoft Copilot at all.
• 12 languages, 10 Indian: Hinglish, Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Gujarati, Punjabi and Malayalam, alongside English and German. Each is asked as its own question rather than a translation. 8 countries and 101 cities across 7 of them, 42 of those cities in India.
• Choose it if your buyers are in India and you want the answer they actually get, in the language they actually ask in, from the city they are actually in. It also does not stop at monitoring: it names the buyer questions you lose, ranks the fixes and tracks what moved.
• Facts read from AnswerTrace's own pricing page on 26 August 2026.

2. AITLAS by Shiprocket

Second, and the only other tool here that bills in rupees. It is built by Shiprocket for Indian ecommerce, and it is the only product on this page selling a managed service at a published rupee price rather than "talk to sales". Its comparison table states two AI platforms on every DIY tier, which is the trade against the price.

• Free is ₹0 for 3 scans of 15 prompts. Starter is ₹999 a month or ₹7,999 a year for 5 scans of 20 prompts, Growth ₹4,999 or ₹50,999 for 10 scans of 50, Scale ₹12,999 or ₹1,32,599 for 10 scans of 100. Managed service starts at ₹24,999 a month. Prices exclude 18% GST.
• Its comparison table states 2 AI platforms tracked on every DIY tier, free through Scale. More platforms are an add-on, on request, from Growth up.
• Its pricing page states no country or language list.
• Its pricing page states no Indian language support and no city-level measurement.
• Choose it if you are an Indian ecommerce brand already inside Shiprocket, or if you want someone to run the programme for you rather than run it yourself. It is the only tool here selling a managed service at a published rupee price.
• Facts read from AITLAS by Shiprocket's own pricing page on 3 September 2026.

3. ZipTie.dev

Third, and ahead of AnswerTrace on measurement per rupee. Its unit is different: 500 AI searches a month, consumed as you use them, where everyone else sells a standing prompt allowance. Checked weekly, that is about 125 questions a cycle across three engines, about 57 engine-questions per ₹1,000 against 38 for AnswerTrace Growth. It names India in its country list in writing, which most of this page does not. It does not cover Claude, and every plan carries one seat.

• Basic is $69 a month or $703 a year, Standard $99 or $1,009, Pro $159 or $1,621. They buy 500, 1,000 and 2,000 AI searches a month. A 14-day free trial gives 75 searches with no card.
• Every plan covers the same three: Google AI Overviews, ChatGPT and Perplexity. Each AI search returns all three at once.
• It lists 14 countries, India among them: Australia, Brazil, Canada, Germany, India, Italy, Japan, the Netherlands, Poland, Singapore, Spain, Switzerland, the United Kingdom and the United States.
• Its pricing page states no Indian language support, and every plan carries one seat.
• Choose it if you want a lot of checks for a low flat price and three engines is enough. 500 searches at $69 is the cheapest volume on this page in dollars, and it names India as a supported country in writing.
• Facts read from ZipTie.dev's own pricing page on 3 September 2026.

4. Otterly.AI

Fourth on this basis and first on a different one. If your answer to "how many countries" is more than eight, the order on this page stops applying to you.

• Lite is $29 a month for 15 search prompts, Standard $189 for 100, Premium $489 for 400, Enterprise from $1,000. Annual billing takes 15% off.
• Every plan tracks four engines: "ChatGPT, Google AI Overviews, Perplexity, MS Copilot". Claude, Google AI Mode and Gemini are add-ons at $9 to $439 a month.
• It advertises "Multi-country support (50+)" on every plan.
• Its pricing page states no Indian language support.
• Choose it if you sell across many countries at once, or if you want every core engine on the cheapest plan rather than unlocking them as you grow. It leads on both.
• Facts read from Otterly.AI's own pricing page on 26 August 2026.

5. SE Ranking

Fifth, and the biggest entry allowance on the page: 100 prompts tracked daily on the base plan before you buy the AI Search add-on at all. Worth the place if you want AI visibility sitting inside the SEO platform your team already uses rather than beside it.

• It sells AI visibility two ways. The Core plan is $103.20 a month billed annually, $129 monthly, and already includes 100 prompts tracked daily and 5 domains of AI research. A separate AI Search add-on is $71.20 a month annually, $89 monthly, for 200 prompts, rising to 450 and 1,000 on higher tiers.
• Its AI Results Tracker covers Google AI Overviews, Google AI Mode, Perplexity and ChatGPT, with competitor research across the same four.
• Its pricing page states no Indian language support.
• Choose it if you want AI visibility inside a full SEO platform rather than beside one, and you track a lot of prompts. 100 prompts a day on the base plan is the most generous entry allowance on this page.
• Facts read from SE Ranking's own pricing page on 3 September 2026.

6. Scrunch

Sixth because its pricing page states no country or language limits, which is the closest thing to India coverage anyone else here commits to in writing. The entry price is the catch.

• Starter is $250 a month billed annually or $300 month to month, Growth $417 annually or $500 monthly, Enterprise not stated. Starter includes 350 custom prompts and 1,000 industry prompts. Extra seats are $25 a month each.
• It covers seven engines: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta.
• Its pricing page states no country or language limits.
• Choose it if prompt volume is your constraint. It tracks far more prompts at entry than anything else here, and covers the widest engine list.
• Facts read from Scrunch's own pricing page on 26 August 2026.

7. Semrush AI Visibility Toolkit

Seventh, and first if you already pay for Semrush. Twenty-five prompts is thin for a serious programme, but it arrives inside a suite your team already opens.

• Semrush sells AI visibility as a toolkit inside its wider SEO suite, at $99 a month billed annually, with 25 tracked prompts and one domain. Another 50 prompts is $60 a month, and extra domains or locations are $99 each.
• It covers mentions from ChatGPT, Google AI, Gemini and Perplexity.
• Choose it if you already pay for Semrush and want AI visibility next to the SEO tools you use daily rather than another login. It is the only option here that is part of a broader suite.
• Facts read from Semrush AI Visibility Toolkit's own pricing page on 26 August 2026.

8. Peec AI

Eighth. The country tiering is the issue for an Indian brand that also exports: the entry plan is one country and one model.

• Peec AI does not publish prices. Its pricing page lists Starter, Pro, Advanced and Enterprise by name with a "Talk to Sales" route.
• It states the engines available across plans as "ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini". The number of models is tiered: Starter 1, Pro 2, Advanced 3.
• Countries per project are tiered too: Starter 1, Pro 2, Advanced 5.
• Choose it if you are happy to go through sales to get a number and want to pick which specific models you monitor. Be aware the entry plan monitors one model.
• Facts read from Peec AI's own pricing page on 26 August 2026.

9. Writesonic

Ninth. It bundles the measurement and the writing in one subscription, which is genuinely convenient, but the Starter plan is one market counted as one language plus one country, so an India-plus-export setup outgrows it quickly.

• Starter is $99 a month, $79 billed annually, with 50 prompts tracked, 50 answers a day and 15 articles a month. Basic is $249 monthly or $199 annually, Growth $499 monthly or $399 annually, Enterprise custom.
• Starter tracks ChatGPT, Gemini and Google AI Overviews. Its pricing page advertises 10 AI platforms across the range.
• Starter is one market, counted as one language plus one country.
• Choose it if you want measurement and content production from the same subscription and expect to grow into a large plan. Nothing else here bundles an article writer, a site audit and AI visibility at this tier.
• Facts read from Writesonic's own pricing page on 3 September 2026.

10. Profound

Tenth for this reader specifically. The response volume is the best here, but self-serve plans are one language and one region, so an India-plus-export setup means Enterprise.

• Starter is $99 a month and Growth $399 a month, both billed yearly, with Enterprise custom. Starter tracks 50 unique prompts and 1,500 responses monthly; Growth 100 prompts and 9,000 responses.
• Self-serve plans monitor ChatGPT, Perplexity and Google AI Overviews, with Gemini, Copilot, Grok, DeepSeek and Claude on Enterprise.
• Starter and Growth are one language and one region. Multi-region means Enterprise.
• Choose it if you want high response volume against a single market and are comfortable with annual billing. Nothing else here returns 9,000 responses a month at that tier.
• Facts read from Profound's own pricing page on 26 August 2026.

11. Frase

Eleventh on this basis and misjudged if you read it as a monitoring tool. It is a content platform with AI visibility attached: it writes the fix, publishes it to WordPress, Webflow, Sanity or Wix, and hosts the blog free if you have no CMS. Its entry tier watches two engines.

• Starter is $39 a month billed yearly, $49 monthly, with 10 articles a month, AI visibility tracking and site audits. Professional is $103 yearly or $129 monthly for 3 seats and 5 domains. Scale is $239 yearly or $299 monthly.
• AI visibility on Starter covers ChatGPT and Google AI. Perplexity is added at Professional.
• Its pricing page states no Indian language support.
• Choose it if writing and publishing the fix matters more to you than measuring the gap. It is a content platform first, it pushes finished posts to WordPress, Webflow, Sanity or Wix, and it hosts a blog for you free if you have no CMS.
• Facts read from Frase's own pricing page on 3 September 2026.

12. AthenaHQ

Twelfth on this basis, and worth a look anyway for the free tier, which carries more engines than most paid entry plans on this page.

• Essential is free with $25 of credit, Starter $295 a month with 17% off annually, Enterprise custom. It is priced in credits, where one credit is one AI response.
• Essential covers ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot; Starter adds AI Mode, Claude, Grok, DeepSeek and Meta AI.
• Essential and Starter are single country and single language; multi-region is Enterprise.
• Choose it if you want a genuinely free tier to try and a long engine list, for one market. Its free plan carries more engines than most paid entry plans here.
• Facts read from AthenaHQ's own pricing page on 26 August 2026.

When another tool fits better

If you sell across more countries than the 8 AnswerTrace measures and you want them all live today, Otterly.AI is the better tool and this page should not talk you out of it. AnswerTrace adds countries on request, properly, with a buyer-question bank and search geography of their own rather than by relabelling an existing one, but "on request" is slower than "already there".

The other limits, in the same voice as everyone else's: It covers eight countries live today where Otterly.AI covers 50+, and adds more on request with a buyer-question bank and search geography of their own rather than by relabelling an existing one. It does not carry Microsoft Copilot at all, and engines unlock by tier rather than all arriving on the cheapest plan.

And if your buyers ask Microsoft Copilot which product to buy, Otterly.AI sees that and AnswerTrace does not. Whether that matters is a question about your buyers rather than about either tool.

What none of them can do

No tool on this page, ours included, can make an AI engine recommend you. Engines decide what to say from sources nobody controls, and they change their minds between runs. What these tools do is measure where you stand today and track what moves after you change something.

Any vendor promising you a placement is selling you something it cannot deliver. That includes us, which is why this page ranks tools on what they measure and what they cost rather than on outcomes none of us can promise.